Between 2015 and you will 2018, I happened to be the fresh new journalist and you may senior author at OkCupid. As the OkCupid’s very first-previously publisher and you will 3rd person in this new paigns to help you CRM to help you societal. Below are a few composed details accompanied by certain select ideas.
Creative direct for OkCupid social network: Create, create and you may edit all content around the OkCupid’s highest-visitors Fb (70K followers), Myspace (51K followers) and you can Instagram (12k) to lead dialogue on matchmaking and you may push wedding on signups. Having a rigorous finances and you can brief people with no tall growth devices (we.elizabeth. bots), I aided develop our Instagram membership out-of 0-thirteen,000 supporters by way of great posts, sweepstakes and you may people-to-people involvement.
Managing publisher to possess OkCupid’s web log: Modify and you can generate compelling, press-deserving stories getting OkCupid’s weblog (theblog.okcupid), garnering 127,400 impressions and you may ninety-five,768 checks out to possess my posts alone since springtime 2017; onboard and you can edit functions out of freelance article writers.
Cross-system blogger: Interact across programs together with development, design and you will device to type duplicate to possess video clips scripts, stuff, banner ads, emails, and you will UX copy to keep one to natural voice round the the platforms.
Part when you look at the DTF strategy: Maybe you have viewed OkCupid’s incredible DTF adverts? Wieden+Kennedy composed and you may carry out the venture; and as senior creator in the OkCupid, I played a task during the 3rd party skills execution and public strategy.
Grasp of ceremonies: Direct the latest roast of one’s Ceo from Tinder. This isn’t most an enthusiastic accolade, a lot more of a comedic profession focus on
In reaction to at least one of one’s Charlottesville February leadership putting on attention on line, we banned your away from OkCupid.It actually was brand new unmarried premier drive minute when you look at the OkCupid’s record. All the it grabbed is one strong tweet.
All of our aim was to each other enable ladies in its singlehood if you’re also creating excitement concerning the brand name and how it enables you to become particular about what you prefer – most of the which have a considerably low quality.
Working round the a large imaginative class one included social media influencers, study science, design, and you will videos development domestic, my personal brand-new pitch #SingleOnSunday was the original of it is kind getting OkCupid – one another since the a combination-station campaign and you can a lady-focused content. It actually was as well as the earliest strategy to track down all of us inside lives guides, and that aided the impression out-of OkCupid as an internet dating app with the an online dating & existence app.
Strategy issues: Youtube clips // Karley Sciortino post (sponsored) // Release blog post // Liberal People post // Lady Rejecting Old-fashioned Requirements article // directed characters // Instagram sweepstakes // public sharing // enhanced societal advertising
Make the DTF campaign, and you can infusing the latest DTF sound to the the Myspace, Twitter and you can Instagram social network profile. I caused a brand manager and you may creator to make a beneficial diary away from blogs that filled requirements for the audience.
Work at third parties into the bringing DTF alive within partnerships. I written DTF-inspired stuff to have dancing functions, pilates lessons, brewery incidents and one to connected new DTF promotion on their providers.
We found out you to definitely 50% from OkCupid users want to time people due to their same political views-therefore we made a decision to check how each party prove inside their relationship pages.
Operating mix-platform that have invention, analysis science, and you will Political dating artwork, we first-found the words probably from the liberals and conservatives. From there, we mix-referenced these terms and conditions up against well-known OkCupid Matches concerns, including “Are you looking for love or gender?” “Is actually orgasms the very first section of sex?” and you can “Do you instead getting tied up otherwise do the tying?” My part involved concepting & copywriting.
Specific findings: Whenever you are a conservative, obtaining terms and conditions steak otherwise barbecuing on your own profile mean an libido (as opposed to love). To have liberals, alcohol means you find attractive gender, while avocado factors to like.
On the right, firefighters state they’re not discover due to their attitude, whenever you are police state he or she is. To your leftover, one reference to community after all function they’ve been apt to be open using their thinking.
OkCupid
For liberals that like serious pain during intercourse, bringing up Quentin Tarantino and you will Pulp Fictional are clear symptoms. To own conservatives selecting problems, we come across Walking Inactive, Tombstone and Disney.
