Ecommerce design is a key factor in the success of your online business. It improves user experience, reflects on your brand and aids in your search engine optimization efforts. However, it’s also very easy to make mistakes that will cause damage to your sales. These design mistakes in ecommerce could result in problems with conversion optimization.

Avoid these ecommerce design mistakes to increase sales and provide an excellent online shopping experience.

Too much information:

Many designers who don’t have the right information about ecommerce design, try to include too many elements onto their website. This often results in a cluttered design and confuses customers. Too much information can also make it difficult for shoppers to make an informed decision about their purchase.

Poor image quality:

Quality product images are essential to converting online shoppers. This is particularly relevant for websites that sell clothing or accessories. It’s important to include multiple images and photos of each product, so customers can see all features and details of each item. Also, ensure that the images are clear and clearly show the product from all angles.

Insufficiently explaining products:

The primary reason a customer is visiting an eCommerce website is to learn more about the products they’re interested in purchasing. This is why it’s vital that your product descriptions are simple to comprehend and not full of technical terms.

Too many clicks:

Online customers have a lot of patience when it comes to slow loading pages. A long load time can deter customers and lead them to leave your site. Make sure your e-commerce design is responsive and is responsive to mobile devices. Let customers sign in using their Google or Social Media account.

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